That’s why what Eco-illogical achieved is so remarkable: it’s a campaign with almost no budget, where betting on creativity strategically (without paid media) made all the difference. It’s a true branded content project in which elevating the idea and the craft captured the audience’s attention genuinely and organically, achieving a legislative change just two months after the campaign launch.

A video that changed the law to save millions of birds

More than six million birds die each year due to collisions with wind turbines and power lines. What sense does it make for the energies that are supposed to protect the environment to end up harming it? More than ecological, it’s “eco-illogical.” This powerful strategic concept became the foundation of a campaign calling for an energy transition that truly respects biodiversity.

The main piece, a nearly 3-minute animated musical short illustrated by DesmunCubic, combines the classic style of 1930s cartoons with a humorous and satirical story starring the ghosts of three threatened bird species. 

The characters are caricatures of Eva Amaral, El Canijo de Jerez, and Albertucho, with Masi Rodríguez as the sun. This protest song denounces how good intentions and fairy tales can turn into nightmares if we don’t act responsibly.

The campaign was executed in collaboration with the communications agency Acento en la Cé.