PARACURIOSOS
Client
- Paradores
For the 2026 seasonal campaign for Paradores, at Darwin & Verne we expanded the creative system behind the repositioning “Paradores. Paratodos” into a new series of four pieces, one for each season.
The project begins with ParacuriosoS, the spring piece, and marks a turning point in the brand’s visual language: we move from illustration to evocative, magical-realism photography signed by Eugenio Recuenco. A project conceived to continue strengthening Paradores’ relevance through emotion, art, and a handcrafted, tangible, and handmade production.
CREDITS:
- Client: Paradores
- Campaign: Paracuriosos (Estaciones 2026)
- Head of Communication and Brand: Silvia Zancajo
- Advertising Team: Cristina Martín, Alba Zafra y David Guerrero
- Agency: Darwin & Verne
- CEO: Nacho Huidobro
- Chief Creative Officer: Carlos Sanz de Andino
- Creative Directors: Pablo Mendoza y Alicia Vilches
- Account Supervisor: Eva Sastre
- Account Executive: Natalia Gutiérrez
- Agency Production Director: Lara Pombo
- Photographer: Eugenio Recuenco
- Art Direction: Eugenio Recuenco
- Production: Focal Imagen
- Prop Maker & Artist: Marisa Wanda Ringer
- Art Assistant: Manuel Fernández y Natividad de la Llera
- MUA: Lewis Amarante
- Styling: Daniel Montero & Adrian Biyang
- Styling Assistant: Aroa Xue Santos
- Post-production and Colorist: Paz Otero
- Making Of: Mika Tyler
