Our report “Is Luxury Truly a Luxury Nowadays?” offers a diagnosis of an entire sector in the midst of rethinking its identity. We explore the roots of this crisis—what many describe as the challenge of conveying symbolic, exclusive value and justifying premium pricing.

In this study, you’ll discover:

• Signs of crisis: how logo saturation and hype culture have impacted brand identity.
• New rules of the game: why experiences and sensory appeal now rival material goods.
• Strategic insights: essential takeaways for brands looking to adapt to the 2025 paradigm—without losing their essence, or by building from it.

Enter your details to download the full report and discover how to turn this luxury revolution into a business opportunity.