Augmented reality is transforming the way we experience the world. Lighthouse: Augmented Reality and the future of human experience is not just a study: it’s a window into the future of digital interaction, where the physical and virtual merge to create new ways of communicating, learning, and connecting with brands.

Through our own research conducted in collaboration with ESADE-Universidad Ramon Llull, Baruch College (City University of New York) and Mazinn, we explore how AR is revolutionizing key sectors such as the retail, education, entertainment, healthcare, and advertising.. We analyze its real impact on people's lives and how brands are using this technology to enhance the user experience in an innovative and effective way.

This study offers you real cases, emerging trends, and opportunities. that are redefining creativity, communication, and digital interaction. If you want to understand where AR is headed and how you can harness its potential, this is your essential guide.