Launching La GuIA, a manual of prompts for advertisers


There is a question on our minds at the moment, and that is whether artificial intelligence (AI) will replace us in the workplace or be an ally. There is no right answer to this question, but if one thing is clear, it is that it is a tool that will make our work easier and help us save time.

In this context, we launched La GuIA, a manual on ChatGPT for advertising agencies. After some preliminary steps, the guide offers a series of prompts for ChatGPT to help save time for the different departments of an agency: content & social media, creative, accounts, strategy, digital & SEO, and even administration and human resources.

As an epilogue, La GuIA includes bonus tracks with some additional tricks that will fine-tune the work of the ChatGPT. bonus tracks con algunos trucos adicionales que afinarán el trabajo del ChatGPT.

The Guide has been designed for the free version of ChatGPT (ChatGPT 3). We have tested all the prompts included to make sure they work well.



Data sheet

Agency: Darwin & Verne
Client: Darwin & Verne
Campaign:  La guIA
Project strategy and development: Alba Mulero 
Creative team: Trinidad Vilchez
Art direction: Adrian Benito
Content Director: Bel Rodríguez
Accounts team: Ana Hidalgo y Nora Ormaetxea
Creative Directors: Pablo Mendoza y Juan Vargas