El País. Icon

Darwin & Verne was the agency responsible for launching ICON, the new high-end men’s lifestyle magazine created by the editorial El País.

“You are many men, all of them are in ICON” was the creative concept behind this campaign. The advert showed a fictional audition conducted by actress Cristina Plazas, where five well-known personalities with completely different profiles showed their talent for acting.

The campaign consisted of a television ad, a series of short videos with each of the participants that provided an online overview of the campaign, and graphics for press and OOH advertising.

The audiovisual pieces were directed by Fernando González Molina and starred Andrés Velencoso, Paco León, Eduard Fernández, Pablo Rivero and Carles Francino.

The prestigious photographer Manuel Outomuro was responsible for images for the marketing materials. Manuel Outumuro.