“Qualitas Auto, I Trust”
Qualitas Auto is a company in the Admiral Group which was launched in 2013
How do you launch a new insurance company onto the market? How do you stand out in such an enormously atomised sector with some of the largest investments in advertising? How do you generate preference from one day to the next? How do you compete on aggregator sites? And, the most important of all, how do you start selling from one day to the next? Brosnan, Pierce Brosnan.
The challenge of creating and launching a brand
Great team, huge professional, somewhat adverse conditions, demands of a great star.
We had a good time with Mr. Brosnan … and his hairdresser.