For the premiere of the Chernobyl TV series on the Sky platform, the Darwin Social Noise agency designed an Instagram filter which allowed users to design their stories with a gas mask, like the ones they used in the Ukrainian Nuclear power plant following the accident which occurred there in 1986. 

Chernobyl 

The five-episode TV mini-series recreates the history of the 1986 nuclear accident, one of the worst ever man-made disasters. The drama stars Jared Harris playing the leading role as Valery Legasov, a brilliant nuclear physicist; Stellan Skarsård, who plays the Soviet Deputy Prime Minister, Boris Shcherbina, and Emily Watson in the role of Ulana Khomyuk, a nuclear physicist who is determined to solve the mystery of the cause of the accident.

All episodes of the series are available on-demand and with the option to download them on Sky.

Data sheet:

Agency: Darwin & Verne
Advertiser: Sky España
Product: Chernobyl
Client contacts: Alejandra Recasens, Juan Luis Álvarez y Noa Rodríguez
Executive Creative Director: Óscar Moreno
Creative Team: Kiko Martínez y Raquel Millán
General Director: Alberto Martínez
Design Director: César Bertazzo y Mar Roca
Content Team: Bel Rodríguez y Raúl Labrador
Accounts team: Inés Crespo y Julia García