“Even if you do not see it, the new Sprinter is here.” This is the message that visitors see written on the floor of Mercedes-Benz. Darwin Social Noise has designed this action in order to present a virtual life sized version of the new Sprinter van, before its physical release and publication.

With the launch of the third generation of this van, thanks to augmented reality technology (AR), customers are able to see the new model as if they were standing right in front of it, change its color and even label it to see how it would look with the name of their business incorporated.

Darwin Social Noise put its best foot forward and achieved a top consumer experience with this action on wheels.