“Generación Z española y Moda en un mundo ‘fisital’[Spanish Gen-Z and Fashion in a phygital world]” is a study produced by Mazinn, our ecosystem’s consultancy firm expert in Generation-Z, and Zetalab, the consultancy firm from the Metric Salad technology group,...
WRITTEN BY: Helena Álvarez y Alejandro García We use an AI to investigate a pitch and it ends up joining our team. A new briefing had just landed on the table, making five in the same week. It didn’t take an Excel spreadsheet to realise that we wouldn’t...
WRITTEN BY: Carlos Sanz de Andino A column by Carlos Sanz de Andino for Anuncios Magazine Scopen recently presented its always interesting agency report, and as so often happens, we had a wide-ranging chat. And as we chatted, they shared with us a fact that not only...
The Qatar World Cup is under way. Millions of fans around the world will be glued to this year’s most important football competition. It’s a stage that many a brand would like to take advantage of to reach their target audience. But what role will young...
Advertising has always gone in step with current affairs, society itself, and the evolution of humanity. Sometimes it breaks new ground, other times it reflects our concerns or our yearnings. Looking back, advertising functions as a sort of thermometer, like a weather...
