{"id":17572,"date":"2022-03-16T14:35:39","date_gmt":"2022-03-16T12:35:39","guid":{"rendered":"https:\/\/darwinverne.com\/landing\/spoilers-for-understanding-generation-z\/"},"modified":"2022-03-17T12:14:08","modified_gmt":"2022-03-17T10:14:08","slug":"spoilers-for-understanding-generation-z","status":"publish","type":"landing","link":"https:\/\/darwinverne.com\/en\/landing\/spoilers-for-understanding-generation-z\/","title":{"rendered":"Spoilers for understanding Generation Z"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#b6b6bf\u00bb background_image=\u00bbhttp:\/\/darwinverne.com\/wp-content\/uploads\/2022\/01\/landing-cover-04.jpg\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb width=\u00bb100%\u00bb custom_padding=\u00bb4px||331px|||\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||20px||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_enable_image_tablet=\u00bboff\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb20px\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb20px\u00bb height_last_edited=\u00bbon|phone\u00bb max_height=\u00bb20px\u00bb custom_padding=\u00bb||50px|||\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttp:\/\/darwinverne.com\/wp-content\/uploads\/2022\/01\/d-v-mazzinn.png\u00bb title_text=\u00bbD-V-Mazzinn\u00bb align_tablet=\u00bb\u00bb align_phone=\u00bbleft\u00bb align_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb50%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb module_alignment_last_edited=\u00bboff|phone\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_enable_image=\u00bboff\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||1px|||\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb21px\u00bb text_line_height=\u00bb1.3em\u00bb header_font_size=\u00bb45px\u00bb custom_padding=\u00bb124px||||false|false\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb]<\/p>\n<h1>Spoilers for understanding Generation Z in 2022<\/h1>\n<p>The first trend study co-created from inside our generation.<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|on|on\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb21px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb35px\u00bb custom_margin=\u00bb15px||||false|false\u00bb custom_padding=\u00bb124px||||false|false\u00bb custom_padding_tablet=\u00bb0px||||false|false\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb]<\/p>\n<h1>Spoilers for understanding Generation Z<\/h1>\n<p><b><\/b>The first trend study co-created from inside our generation.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb#contact\u00bb button_text=\u00bbDownload the report\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#dff851&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb20px\u00bb button_icon=\u00bb%%3%%\u00bb][\/et_pb_button][et_pb_image src=\u00bbhttp:\/\/darwinverne.com\/wp-content\/uploads\/2022\/01\/animacion-bichitos01.gif\u00bb title_text=\u00bbAnimacion-Bichitos.01&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; background_enable_image=\u00bboff\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb][et_pb_row disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb27px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\">What trends will surprise us in 2022?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h2>What are the behavioural changes that will affect communications?<\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\">What does Generation Z think of all this?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb#contact\u00bb button_text=\u00bbDownload the report\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#dff851&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb20px\u00bb button_icon=\u00bb%%3%%\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; disabled=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttp:\/\/darwinverne.com\/wp-content\/uploads\/2021\/08\/bel-rodriguez-8204-bn@2x.png\u00bb title_text=\u00bbbel-rodriguez-8204-bn@2x\u00bb align=\u00bbright\u00bb align_tablet=\u00bb\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bbon|phone\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbbaskervville-italic||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb26px\u00bb text_line_height=\u00bb1.6em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb20px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1.4em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb]<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe stand before a radical paradigm shift in which not adapting means taking a step backwards. Generating assets in the virtual world is a reality and we must work on it now, be early adopters and lead the way as an industry.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">Bel Rodriguez<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">Content Director, Darwin &amp; Verne<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#b6b6bf\u00bb background_enable_image=\u00bboff\u00bb parallax=\u00bbon\u00bb parallax_method=\u00bboff\u00bb][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb module_alignment=\u00bbcenter\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb46px\u00bb min_height=\u00bb248px\u00bb custom_margin=\u00bb27px|||||\u00bb]<\/p>\n<h2>The main trends and demands young people are making of brands<\/h2>\n<p>hese spoilers have been sourced from the work and testimony of over 200 young people from the Mazinn Crew, our community of Zs with the aim of transforming zombie brands.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb#contact\u00bb button_text=\u00bbDownload the report\u00bb button_alignment=\u00bbleft\u00bb disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#dff851&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb20px\u00bb button_icon=\u00bb%%3%%\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #1<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\">\u00abPlaying\u00bb in the new market: NFTs, cryptos and play-to-earn games.<br \/><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #2<\/p>\n<h2><span style=\"font-weight: 400;\">Breaking physical limits&#8230; and human limits? Avatars in virtual reality.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\">\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #3<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\"><span style=\"font-weight: 400;\">The economy of communities.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #4<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\"><span style=\"font-weight: 400;\">The total blackout &#8211; digital extremists.<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #5<\/p>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\"><span style=\"font-weight: 400;\">Memes, trends and entertainment as our key filter.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.9.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbnhaasgroteskdspro-55rg||||||||\u00bb text_text_color=\u00bb#dff851&#8243; text_font_size=\u00bb16px\u00bb header_text_align=\u00bbleft\u00bb header_2_font=\u00bbbaskervville-italic||||||||\u00bb header_2_text_align=\u00bbleft\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb20px\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n<p>Spoiler #6<\/p>\n<h2><span style=\"font-weight: 400;\">Discord as a meeting point.<\/span><\/h2>\n<h2><span style=\"font-weight: 400; font-family: Helvetica;\">\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; 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