Sky launches an outdoor campaign for nobody to see

In support of the #StayAtHome movement

Madrid, Spain, March 27th , 2020. After two weeks of lockdown in Spain because of the COVID-19 crisis, leaving home became more dangerous than ever for Spaniards.

Skytook a creative approach to raise awareness of the importance of staying at home. The pay TV brand hired digital billboards in the center of Madrid and posted “spoilers” revealing plots of shows in the platform, warning streetwalkers with this claim: “If you don’t want spoilers, #StayHome’

The campaign, created by ICOM agency in Spain Darwin Social Noise, began on March 27th, and has immediately raised considerable noise in media and social networks in Spain. spoilers de películas y series como Chernobyl en marquesinas digitales.



Data sheet:

Agency: Darwin & Verne
Advertiser: Sky España
Product: Plataforma digital de canales, series y películas.
Brand: Sky
Client contacts: Alejandra Recasens, Javier Molina, Juan Luis Álvarez, Noa Rodríguez, Nerea Hernández y Elías Torres
General Creative Director: Carlos Sanz de Andino
CEO: Alberto Martínez
Executive Creative Manager: Óscar Moreno
Account Director: Javier Alejandre
Content Manager: Bel Rodríguez
Creative team: Kiko Martínez, Raquel Millán y Raúl Labrador
Accounts team: Julia García y Ana Fons
PR: Rocío Muñoz
Pieces: Mupis
Title: ‘Sin spoilers’