Sanitas, consistent with its position over the years, maintains its commitment to innovation in order to always stay one step ahead in digital medicine.

From a technological perspective, its digital ecosystem, Blua, is the platform through which it offers all its customers the latest digital health innovations. However, innovation is no longer just about technology; it's also about attitudes and a new way of engaging with health. Today, people are no longer satisfied with just getting cured or applying remedies afterward; it's no longer just about "arriving on time," it's about arriving earlier.

In this context, Sanitas Seguros and Darwin & Verne are launching Predictive medicine, a new health paradigm that is not reactive, but anticipatory. It is not enough to simply provide the best medical talent and the latest advances in the service of curing; they must also serve to prevent, and above all, to help people enjoy life.

With this premise, Sanitas is launching its new service "Chequea tu salud", a tool that allows users to easily review their general health status from a mobile phone or tablet. Most importantly, although the tool uses advanced technology and Artificial Intelligence, it always prioritizes validation and follow-up by medical specialists when necessary. "Chequea tu salud" it provides an assessment of hearing ability through an audiometry test; of dermatological lesions through AI-processed photographs; of heart health by performing an electrocardiogram using the mobile phone’s camera; it allows users to evaluate the risk of diabetes or hypertension, among others, through a selfie; as well as to understand each person’s emotional state. In short, "Chequea tu salud" it reflects Sanitas' commitment to driving digital solutions that deliver value to the user.

Darwin & Verne has been the advertising agency for Sanitas Seguros for years, and has supported the brand in communicating each new launch of Blua's digital services. On this occasion, they are doing so through the strategic concept of Anticipatory Medicine, reinforcing the brand's positioning in the areas of digitalization and prevention.

For the launch of its advertising campaign, Sanitas Seguros has activated a multimedia campaign across television, internet, and print media.