Diario AS

“More than the Olympic Games, it’s about Love”

Diario AS continues to demonstrate its love for sports with the new campaign designed for the Tokyo 2021 Olympic Games, in which AS readers are encouraged to keep up to date with the Olympic Games via their media channels.

If there is a one-stop spot to experience everything the world of sport has to offer, Diario AS is certainly the one and only and it had to be part of the sporting event par excellence. In line with the “Deporte Te Amo (“Sports, My Love”)” concept that we worked on previously for the image repositioning of Diario AS, we created a new concept that united the love of sports with the Olympic Games.
All campaigns are created directly via AS and Prisa’s media channels (Diario AS, El Pais, SER) in digital and radio broadcasting format.
The campaign consists of three audiovisual pieces, one main piece and two others dedicated to basketball and golf, as well as promotional banners and radio spots.





Radio slots





Data sheet:

Agency: Darwin & Verne
CEO: Nacho Huidobro
General Creative Director: Carlos Sanz de Andino
Accounts Manager: Javier de Prada, Soraya Zamorano
Creative Manager: Óscar Moreno
Creative team: Pablo Caraballo, Gonzalo Calvo, César Bertazzo
Producer: Visual Noise – Darwin Social Noise
Audiovisual Production: María Jiménez.
Editing and montage: Jose Luis Mancilla
Client contacts: Jaime Alvaro, Nieves Clemente, Rosa María Carrión, Itahisa María Hernández