‘Most Wanted’, the new campaign for The Core School
The Core Entertainment Science School
In March 2022 The Core School launched ‘Most Wanted’, a campaign with the aim of raising the school’s profile and differentiating it from other educational institutions, making it top of mind for its targets.
We worked on a great insight to create this campaign: the audiovisual industry, technology and trends in the sector are moving fast. So much so that new professional profiles in line with the new needs are already in demand.
And to meet this demand came The Core School, the first school of Entertainment Sciences in Europe that specialises in training people with the new professional profiles demanded by the sector.
This is how The Most Wanted was born, a campaign that shows the concerns and knowledge of the students who, in the future, will respond to the needs of an industry that is constantly reinventing itself. And so we present the main figures of the campaign: Mario, the first in his city to charge for his notes, who is studying Data Analytics; Julia, who was already organising leagues when she didn’t even know how to multiply, enrolled in E-Sports Management; and Gío, who was already producing birthday greetings videos at the age of 12, and is now studying Streaming Production and Realisation.
The campaign revolved around three 15-second clips, each focusing on one of the different areas of knowledge offered by The Core School. In addition, the launch included a 50-second film for the website, which brings together the different pills, and a display campaign.
Advertiser: The Core Entertainment Science School
Client contacts: Sonia Cuenca, Eduardo Ayuso, Raquel Díez y Víctor Nanclares
Product: School of Entertainment Science
CEO: Alberto Martínez
Accounts Team: Javier Alejandre y Julia García
Creative Team: Aurora Asencio, Carla Cuadrado y Ángela Serrano
Art Director: César Bertazzo
Producer: Andrea Rosenschein
Production Company: GoodCo
Executive Producer: Laura Bautista
Director: Luis Levrato
Editing and post-production: David Pérez
Sound post-production: The Lobby