Mercedes-Benz. Citan Experiences

CLIENT

Mercedes-Benz

SERVICES

Digital PR

Innovation

CLIENT: Mercedes-Benz

SERVICES: Digital PR and innovation

The Mercedes-Benz Citan Tourer is the perfect van for a hard day’s work. But what about after hours? To prove that the Citan is also the ideal leisure-time vehicle, we designed the #ExperienciasCitan (#CitanExperiences) campaign for Mercedes-Benz Vans.

Harnessing the creative potential of technology, we designed and carried out a unique promotional activity at the 2016 Auto Show, which received 116,518 visitors, where we set up a Citan Tourer with projections embedded in the windshield and side windows for 5 days. Go deep-sea diving while sitting in a Citan? Discover the wildest side of the African savannah? Take a trip to the stars? We made it possible! Visitors were able to climb into the Citan and enjoy a unique immersive experience thanks to cutting-edge technology that can turn a pane of glass into a stunning visual display.

Videocase

The campaign also included a landing page showing twenty different types of enterprising professionals for whom the Citan is the perfect work and leisure vehicle. 

Users were able to register on the website and enter a prize draw to win an experience tailored to their profession, plus one week to enjoy driving a Citan. All of this was accompanied by a flurry of social media publicity to inform users of the amazing event held at the last Auto Show.

    Hello, my name is
    My email is
    You can call me at
    My company is
    I would like your help with: