Ibercaja, el banco del vamos
Ibercaja is relying on us to start a new stage in their communications. Thus, we created a new commercial positioning of the financial institution under the slogan “El banco del vamos” (“The bank that goes with you”), in conjunction with the Ibercaja team. This new slogan is perfectly adapted to the new positioning. Why?
It is a fact that some of the most important decisions a person will make in their life are financial ones. The slogan “The bank that goes with you” reflects in a close dynamic way the different means at which Ibercaja wants to relate to its customers, renewing its commitment to accompany and advise its clients in making their financial decisions.
To publicize the new positioning, we’ve designed a multimedia communications campaign with a special focus on the digital arena. Furthermore, and in order to drive home the importance of this accompaniment by the bank, a special action was designed with the design of the word “come” handwritten using a combination of the handwriting of all the employees of the bank and some of its clients.
Agency: Darwin & Verne
Creative President: Carlos Sanz de Andino
Audiovisual Production: Darwin Social Noise
Account executive: Alejandro Saz
Art Director: Alicia Vilches