In the advertising world, finding the perfect agency can be like searching for truffles in a dense forest: it requires instinct, patience and a little magic. Inspired by the truffle pig, an extraordinary animal with a natural talent for discovering hidden treasures underground, we designed The Partners Book 2023 for Scopen. This edition becomes your personal truffle pig, guiding you to the most outstanding and valuable agencies in the advertising market.

The Partners Book design is a tribute to the beauty and precision of truffle hunting, with a cover illustrated by Saverio Polloni, an Italian artist famous for his hyper-realistic animal portraits. This image not only captures the essence of our little guide pig, but also opens the door to a journey of discovery.

Dentro del libro, cada agencia se presenta como una trufa única, invitando a los anunciantes a confiar en su instinto, a “seguir su olfato”, para encontrar aquellos colaboradores que enriquecerán sus proyectos y harán sus negocios “más deliciosos”. Este enfoque hace que la selección de una agencia sea una experiencia intuitiva, animando a los lectores a confiar en sus sensaciones.

The Partners Book 2023 is not simply a directory; it is an adventure that celebrates instinct, curiosity and the pleasure of discovering the perfect matches in the world of advertising. Let the truffle pig guide you through the pages and find your ideal match in the vast advertising forest.