A gift to bring us closer

Client

When we visit someone’s home, we often bring gifts like wine, cheese, or chocolates. But what if we brought a bottle of Ruavieja? Bringing it is a statement of intent; it’s about extending the meal and saying, “I want to spend more time with you.”

We decided to turn the iconic bottle into “A gift to bring us closer” and share it with the country in a very special way: reuniting Hugo and Michelle, two of the most famous actors in popular culture who shared the screen a decade ago.

Inspired by the “10 years then and now” trend, we show that, even as time goes by, the moments that truly matter are the ones we share with the people we love. And with Ruavieja, we can keep creating those moments and turning them into unforgettable memories.

Data sheet

Client: Pernod Ricard
Brand: Ruavieja
Client Team: Elma García, Javi de la Vara, Alejandro Gómez y Alejandro García
Agency: Darwin & Verne
Creative President: Carlos Sanz de Andino
General Director: Alberto Martínez
Creative Director: Pablo Mendoza
Directora creativa de Content & SoMe: Bel Rodríguez
Creative Team: Javier Aranda, Cristina Sanchón y Tomás Cárdenas
Account Manager: Nora Ormaetxea
Influencer agency: Keepers
Production Company: Bana.Studio