La Sobremesa slows us down


The campaign ‘La Sobremesa slows us down’ campaign analyzes the contemporary society, showing us how we are living an accelerated life. It uncovers the 'faster' generation, a label representative of today's society that lives under constant acceleration, driven by technological evolution. Surrounded by instant information and immediate demands, we often struggle to keep up with the pace, our mental health, our routines and our relationships.
However, in the after-meal conversation, Ruavieja's main consumption moment, lies a powerful tool to slow down the frenzy of a fast-paced society and strengthen the bonds we share. We convey this universal insight in different media, formats and digital content adapted to different targets and interests and directly appealing to those most immersed in the whirlwind of modern life.
With this campaign we are not only promoting a product, but also extolling the brand's purpose by inviting people to reconnect with it. 

Data sheet

Client: Pernod Ricard
Brand: Ruavieja
Client's Team: María Prados, Elma García, Pía Amuchástegui, Javi de la Vara
Agency: Darwin & Verne
Creative President: Carlos Sanz de Andino
CEO: Alberto Martínez
Creative Directors: Pablo Mendoza y Juan Vargas
Account director: Ana Hidalgo
Account manager: Nora Ormaetxea
Agency Producer: Paula Hinojosa
Content Manager: Bel Rodríguez
Content team: Cristina Sanchón
Strategy: Helena Álvarez & Alba Mulero
Production Company: BeSweet
Director: Guillermo Madurga
Executive Producer: Juan San Román
Producer: Celia Esteban
DOP: Octavio Arias
Music: José Battaglio
Color: Xavi Santolaya