The "Inolvidables" (Unforgettable) campaign of Paradores shows how the experiences lived in these unique places leave an indelible mark on people. To execute it, we collaborated with 8 artists from all over the world to create unique pieces of art with which we highlighted one of the company's bets: art and culture. We put people and art at the center of the idea and the Paradores experience within them.

In this way, this campaign visually transmits that what is experienced in a Parador is not just a passing moment, but an emotional experience that is integrated and remains within each guest, becoming an unforgettable memory.