Forbes IA Summit

Client

Content curation and a special real-time AI action.

At the Forbes Artificial Intelligence Summit, the Phileas team, led by Miguel Pereira and Virginia Béjar, was responsible for content curation, structuring, and designing a program aimed not only at informing but also inspiring. From the event’s narrative to the identification of speakers and the design of innovative formats, we worked to transform this gathering into a benchmark for the future of business with AI.

Our specialized artificial intelligence unit, Phileas, demonstrated the power of generative AI live with a special real-time action. During the forum, we created a GPT model powered by all the event's talks, offering attendees the opportunity to interact with the content in a completely innovative format. This model was available to answer attendees' questions about the presentations, extending the reach and usefulness of the event beyond the live sessions.

As part of the special action, we developed a hyper-realistic avatar of Andrés Rodríguez, editor of Forbes Spain. Based on his welcome speech from that same morning, the avatar, designed almost in real time, provided responses in Spanish, German, and Chinese, showcasing this technology's ability to break language barriers and expand communication.

Miguel Pereira also moderated the panel discussion "What Will the Future of Business with AI Look Like?", featuring Carmen Bustos (Soulsight), Carmen Torrijos (Prodigioso Volcán), David Alayón (Innuba), and Juan de los Ángeles (C4E). The conversation delved into how AI is transforming innovation and business strategy.

The Forbes AI Summit not only established itself as a benchmark in the tech field but also demonstrated how integrating artificial intelligence can enhance event experiences and real-time content consumption.

Data sheet

Agency: Darwin & Verne
Client: IDAE
Brand/Product: 40 Aniversario
Campaign: Querida Energía
General Manager: Nacho Huidobro
Creative President: Carlos Sanz de Andino
Director Creativo: Pablo Mendoza
Creative Team: Tomás Cárdenas & Mikel Berasaluce
Brand Executive: Jorge Martín Teulón
Brand Executive: Nora Ormaetxea
Agency Producer: Noelia Herrera Crespo
Production Company: BeSweet
Director: Héctor Herce
DOP: Alberto León
EP: Lucía Pérez
Producer: Fabio Fernández
Jefe de Producción: Dani Hernández
Montador: Javier Martínez
Color: Mario Llorente
Sound: José Plaza

Pieces: Spot (45”, 30”, 20”x4), Radio (x4), Gráfica y Exterior (x4), display y web.