Our agency has created the new campaign “Solar Leap” for EDP and we’ve now been awarded the account management following a selection process that was managed by SCOPEN. The new campaign in Spain by EDP “Solar Leap” responds to a clear and direct concept that inspired the client to get involved purposely and optimistically with solar energy. Starting off with “Free your energy”, the campaign encourages people to take the leap from a world without solar energy, to EDP’s new world of sun, color and sustainability. A liberating step towards green energy from the leading company in the sector.

The campaign, which has a digital focus, aims to increase awareness of the company and its bid to achieve 100% clean energy. In the words of Teresa Cristina Quintella, the commercial brand director in Spain and Portugal: “Taking the Solar Leap doesn’t just imply a change in energy source, it is also a clear proposition for a greener and more sustainable future. Solar Leap promotes a shift from the traditional paradigm to the future that starts today and which EDP promotes with its turnkey solutions”.

This campaign is part of EDP’s transformation process, whose ambition is to spearhead energy transition, and which from from the end of 2020 focuses its B2C offer on the new downstream, offering solutions in the use of solar energy and electric transportation. This transformation has led EDP to embark on a new brand repositioning, from which the concept created by our agency has been developed.

EDP’s turnkey solutions allows its customers to produce and consume their own solar energy through the installation of photovoltaic panels in their homes, offering full guarantees and quality. A complete and essential service to respond to the growing environmental sensitivity and interest in new forms of distributed energy.