SEO/BirdLife, a strong advocate for these energy sources, has been working for 30 years to ensure that the energy transition takes ecosystems into account. And to communicate this, the main piece consists of a 3-minute animated short in the style of Disney, but dystopian. A protest song in a satirical, adult, and cheeky tone. Because the problem might be that companies and governments come to us with stories that paint everything as a fairy tale, but as always in these cases, the lack of regulation and planning turns the dream into a nightmare. Back to the story, the ghosts of three of the species most affected by the problem (the griffon vulture, the common bustard, and the Mediterranean shearwater) who die at the beginning will sing and give voice to demand a change in renewable energy development policies. And since the budget is limited, we’ve sought to grow organically, with the participation of major artists who will voice the main characters: Eva Amaral as "Pardeva," El Canijo de Jerez as "Sisón Canijo," Albertucho as "Buitrucho," and Masi Rodríguez as "El Sol.".

The short, conceived by Darwin & Verne and illustrated and developed in collaboration with internationally renowned Ecuadorian illustrator DesmunCubic, is inspired by 1930s cartoons, but updated for today. A rubber hose style that perfectly complements the idea and is based on frame-by-frame animation..

The campaign, in addition to reductions for its distribution on social media, includes a landing page where we can find the short film, video testimonials from the artists, as well as information, proposals, and studies about the problem. SEO/BirdLife, as scientists, presents specific solutions to mitigate it. Collectible figures have also been created for sending to influencers and TV media,as well as a possible auction on social media in exchange for promoting the campaign.