“Count on your water”. Canal Isabel II

The widespread halt of activity caused by the coronavirus pandemic has had consequences for the business and domestic economy. To help alleviate this situation, Canal de Isabel II is offering its customers a series of extraordinary discounts on the water bill to the people of Madrid most affected by this crisis.

In order to publicize said aid, the entity launches the campaign developed by our agency ‘Count on your water’. With an intimate and positive tone, Canal de Isabel II addresses citizens to show their support when they need it most. “We are your water. We have always been with you and we are not going to fail you now”, claims the campaign.

Water is the axis of the entire campaign, both in the visual aspect of the pieces and in the discourse developed to communicate the message. The film, in particular, offers a succession of common daily details of the use of water. Short shots, subjective, or with interesting approaches, which reinforce that intimate relationship that families have with water in their homes. And where the water becomes a refuge of normality and peace, in the midst of an unprecedented situation.

The action takes place from April 29, 2020 on TV, radio, press and digital media.


Data sheet:

Agency: Darwin & Verne
Advertiser: Canal de Isabel II
Campaign: Bonificaciones extraordinarias con motivo del COVID-19
Client contacts: Nuria San Román, Raquel Arribas y Román Mas
Creative President: Carlos Sainz de Andino
Chief Executive: Miguel Pereira
Account Supervisor: Cristóbal Ramírez
Executive Creative Director: Óscar Moreno
Design team: César Bertazzo, Lucía Rodríguez y Mar Roca
Producers agencia: María Jiménez y Andrea Rosenschein (Visual Noise)
Post-production: Miguel González (Visual Noise)
Media Agency: Wavemaker