Air, water, land, people. These are the four areas we proposed to Cosentino to communicate an acronym as empty as ESG. The brand is a leader in its commitment to social, environmental and governance issues. But we had to change the language. We had to move from legal language to emotions.

Cosentino actively works to minimise the environmental impact of its processes and products. Its integrated approach includes the efficient use of resources and innovation in production. production. The company is committed to reducing its carbon footprint, improving waste management and promoting biodiversity and water conservation.

Our social media strategy is built around four key areas:

• Air: focusing on improving air quality and reducing our carbon footprint.
• Earth: highlighting Cosentino's mineral origins and commitment to sustainable practices.
• Waterfocusing on the importance of water in an area where there is no surplus. Therefore, reducing its water footprint.
• People: highlights the value of people, promoting equality and respect in the community.

These areas are supported by three communication axes:

• Information: to disseminate data on environmental problems and solutions.
• Involvement: mostrar las acciones de Cosentino en sostenibilidad.
• Awareness: to inspire change in the public through practical advice.

This gives rise to different strands of content. From “The answer is in nature”, where we find the inspiration to solve environmental problems in nature, to “Beauty is inside”, where we discover the other side of Cosentino surfaces: care for people and the environment. Or “Sustainable Elevator Pitch”, where we condensed the brand’s commitment to sustainability into a conversation about elevators.