After rigorous strategic work carried out by our agency and those responsible for Billionhands, a technology startup founded by Nicolas Luca de Tena, comes a new way of shopping thanks to a technology that allows you to buy fashion products through image recognition.

In this new campaign carried out by our agency, the new launch of the novelty that will revolutionize the internet shopping market is announced: the incorporation to its platform of a search engine by image (also semantic) that allows users to buy any fashion product quickly, conveniently and easily, thanks to its powerful image recognition technology based on artificial intelligence and compatible with any device (smartphone, tablet and desktop). Simply take a photo or screenshot of the desired product, upload it to the app and instantly find the same and / or similar items among millions of brands at different prices.

Under the claim ‘Billionhands, Do you want it? You got it’, the campaign currently consists of 2 videos for digital media in which the influencers María Fernández Rubíes and Grace Villarreal act as ambassadors of the brand, recommending using the app to get the outfits that they use or that you do not know where to find. The action is the result of all previous strategic work developed by the agency and those responsible for the brand.

Darwin Social Noise has been working with Billionhands since the beginning of 2019, when the agency was appointed for the design and development of the branding, strategic positioning and communication of the startup.

Videos

Data sheet:

Agency: Darwin & Verne
Advertiser: Billionhands
Product: App Billionhands
Brand: Billionhands
Client contacts: Carlota Medina de Toro, Natalia García Velilla, Guillermo Puig, Carlos Aguilar y Paula Sotomayor
CEO: Nacho Huidobro
General Creative Director: Carlos Sanz de Andino
Creative supervisors: Pablo Caraballo y Gonzalo Calvo
Development Director: Juan Villanueva
Accounts team: Marina Pereyra y Lucía Estévez
Design Director: César Bertazzo
Audiovisual production director (agency): María Jiménez
Production Team (agency): Andrea Rosenschein
Producer: Good Company
Executive Producer: Laura Bautista
Director: Rebeca Calle
Editing and post-production: David Pérez
Sound Post-Production and Music Composition: Fede Pájaro (The Lobby)
Pieces: 2 vídeos de 30» (‘Vestido’ y ‘Calle’) y versiones de 15” y 6” para medios digitales