Generation of additional business by attracting new advertisers who previously did not advertise on radio, and increasing the frequency of advertisers who were only advertising occasionally.

Agility. Small advertisers can now create ads in real-time, with instant information (offers, promotions, product availability, schedules, etc.).

Cost reduction. The costs of creating ads are drastically reduced, which can result in more affordable pricing for advertisers or higher margins for the radio station.

Scalability. The model is fully scalable, both within Spain and in Latin America, and eliminates bottlenecks caused by the limited capacity of recording studios and availability of voiceover artists.

Commercial fluidity. From the moment a radio host announces that it's possible to advertise in this way, to the point where the ad is created, paid for, and scheduled by a client anywhere in Spain, less than an hour can pass.