SCOPEN 2020-2021 Results
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Since 1978, Scopen has been presenting the study Agency Scope, a biannual research study analysing trends in the advertising sector, how agencies are perceived, and the relationships between advertisers and agencies.
The results presented at the twenty-second edition of the Agency Scope 2020-2021 refer to two major areas: media agencies and creative agencies. A total of 1,373 interviews have been conducted with a wide variety of agencies and brands.
Among the study's conclusions, it is worth noting that over 90% of clients say they are satisfied with their agencies, a higher percentage than two years ago and above the average for the markets where Agency Scope is conducted.
In terms of customer satisfaction, our agency has been perceived as the third agency in Spain with the most satisfied customers.
According to customer feedback, we have been rated as number one among all agencies in Spain in seven attributes:
- Good team of professionals,
- Effectiveness in Solving Problems
- Good Account Service
- Taking care of Audiovisual, Graphic and Digital Production,
- Good Working Methodology
- Proactivity.
Furthermore, Darwin Social Noise has emerged as the third most highly regarded digital agency in the Spanish market.
We are who we are thanks to all the people who make up our agency, our team, and our clients.
In this video you will be able to see the results in detail.