Times of crisis.

By Pablo Fernández Iglesias

Field Account Executive – Iberia at Quantcast

At our Friday breakfasts, we had Pablo Fernández Iglesias as our guest. Field Account Executive Iberia at Quantcast. At Darwin Social Noise, we are always interested in researching new tools to better define audiences and impact them, enabling us to deliver effective advertising with results for the brands we work with. That ability to analyse user behaviour is precisely what interested us about Quantcast, which is why we invited Pablo to explain the features and how to use this tool in detail. This article is a summary he wrote for us after his talk.

We have always been told about opportunities; our parents, in our personal and professional development... what's more, there is a positive correlation between people who know how to seek them out and the wealth they generate.

There are a large number of companies and entrepreneurs who, during a much tougher time than the one we are currently experiencing, knew how to shoot in the right direction and expand their business when everyone else was in a period of contraction. The fact is that when your competitors are contracting, you must expand.

A perfect example is American millionaire Grant Cardone, a difficult person... He became a millionaire in 2008, and 12 years later, his company Cardona Capital is valued at more than $1.8 billion. Why? He expanded when everyone else was contracting.

Nowadays, there are many tools available for analysing markets and making decisions. There are numerous strategies to design, channels to explore, etc.

Let's think about it for a moment. What opportunities could you find if you knew everything about your audience?

I'm not a guru, I don't know everything... I just see campaigns with Quantcast on a daily basis across all sectors.

It turns out that Quantcast has arrived in Spain and has been collecting real-time data for 14 years and using it for 11 years to impact your audiences with statistical models on user behaviour. 

It's not perfect, it's mathematical.

While a company may be concerned about how it will maintain its growth after the COVID event, what actions to take in two weeks' time, how to boost its sales, etc., it turns out that accessing the platform on audience behaviour is free and impacting hundreds of thousands of users on the internet is extremely cheap.

Quantcast began by innovating, creating the "look alike" model. With a platform managed by international experts, the most accurate data on the market, privacy, and a DSP with the widest reach on the internet, Quantcast offers a service that is on par with an SME, because that is what it would be in Spain. 

A fully dedicated, specialised service with no minimum investment, no strings attached and extensive experience.

With products covering the entire funnel, Quantcast stands out in particular for its SPA (Search Powered Audiences) model, which analyses behaviour and search terms to influence its audience's purchasing process, and for its prospecting and retargeting model, which finds new audiences and impacts them to increase conversions on the web.

Whatever your goal, Quantcast offers tools and consulting services to help you achieve it. Explore new opportunities and audiences with an automated system based on artificial intelligence.