Today, more than ever, consumers are not only looking for brands that communicate well, but also for those that deliver on their promises.

Today, more than ever, consumers are not only looking for brands that communicate well, but also for those that deliver on their promises.

Today, more than ever, consumers are not only looking for brands that communicate well, but also for those that deliver on their promises.

Today, more than ever, consumers are not only looking for brands that communicate well, but also for those that deliver on their promises.

Another article on AI predictions? Yes, and for a good reason. Six marketing executives at the forefront of innovation in AI applied to marketing globally, from...

An article by Carlos Sanz de Andino for the magazine Anuncios. Fade to black. 2024. Tactics have overtaken strategies, the short term has swallowed the long term, urgencies have pushed brand building aside...

Generative Artificial Intelligence (GAI) is dramatically impacting many areas of marketing and advertising, creating both threats and opportunities in equal measure. In this context, Darwin & Verne, together with...

It is a well-established fact that healthcare service delivery is evolving rapidly. Every day we see examples of how digitalization (telemedicine, electronic health records EHR) and...

Three years ago, in 2021, Christmas campaigns followed a relatively predictable script: carefully produced ads with closed stories and one-way messages. Brands shared emotional narratives, but interaction with the audience was minimal.

Brands have always tried to "connect" with their audiences, but often these attempts feel clumsy, like an awkward date. With the advent of AI, brands can start listening to and engaging with their customers authentically.