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Spoilers for understanding Generation Z in 2022
The first trend study co-created from inside our generation.
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Spoilers for understanding Generation Z
The first trend study co-created from inside our generation.
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What trends will surprise us in 2022?
What are the behavioural changes that will affect communications?
What does Generation Z think of all this?
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“We stand before a radical paradigm shift in which not adapting means taking a step backwards. Generating assets in the virtual world is a reality and we must work on it now, be early adopters and lead the way as an industry.”
Bel Rodriguez
Content Director, Darwin & Verne
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The main trends and demands young people are making of brands
hese spoilers have been sourced from the work and testimony of over 200 young people from the Mazinn Crew, our community of Zs with the aim of transforming zombie brands.
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Spoiler #1
«Playing» in the new market: NFTs, cryptos and play-to-earn games.
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Spoiler #2
Breaking physical limits… and human limits? Avatars in virtual reality.
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Spoiler #3
The economy of communities.
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Spoiler #4
The total blackout – digital extremists.
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Spoiler #5
Memes, trends and entertainment as our key filter.
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Spoiler #6
Discord as a meeting point.
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We promote companies’ businesses by building and adding value to their brands,
and thus connect them with people.
We work as the preferred partner in the management of our client’s brand, based on
four key factors: brand, creativity and content, digital marketing, and data.
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We promote companies’ businesses by building and adding value to their brands,
and thus connect them with people.
We work as the preferred partner in the management of our client’s brand, based on
four key factors: brand, creativity and content, digital marketing, and data.
[/et_pb_team_member][/et_pb_column][/et_pb_row][et_pb_row column_structure=»1_2,1_2″ disabled_on=»off|off|off» _builder_version=»4.9.7″ _module_preset=»default»][et_pb_column type=»1_2″ _builder_version=»4.9.7″ _module_preset=»default» border_radii=»off||||» border_color_left=»RGBA(0,0,0,0)»][et_pb_image src=»http://darwinverne.com/wp-content/uploads/2022/01/dv-logo-1.png» title_text=»DV-logo-(1)» align=»center» _builder_version=»4.9.7″ _module_preset=»default»][/et_pb_image][/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.9.7″ _module_preset=»default»][et_pb_text _builder_version=»4.9.7″ _module_preset=»default» text_text_color=»#000000″]
We are Creative Brand Consultants
We promote companies’ businesses by building and adding value to their brands and connecting them with people.
We work as the preferred partner in the management of the client’s brand, based on four key factors: brand, creativity and content, digital marketing, and data
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We are the first generational consulting firm.
We transform organisations through the disruption of new generations, working hand in hand with our community to generate positive changes
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Want to learn more? Download the full report
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