Ibercaja, The Bank of ‘vamos’
Ibercaja is relying on us to start a new stage in their communications. Thus, we created a new commercial positioning of the financial institution under the slogan “The bank of Vamos”, in conjunction with the Ibercaja team. This new slogan is perfectly adapted to the new positioning. Why?
“MAdrileÑOS”, Ibercaja’s new campaign
“MAdrileÑOS”, a great outdoor campaign with a message of support and accompaniment for all the people who live in the capital.
Ibercaja. “The Deterrents”
The action is based on a social reality: the population is divided between those who defend home ownership and those who think that renting is a better option. Each of the two sides has arguments that it considers irrefutable.
