“More than the Olympic Games, it’s about Love”
In line with the concept of "Sport I Love You" for the repositioning of the image of Diario As, we have created a new concept that would unite the love of sport with the Olympic Games.
“I love you, Sport”
For the new strategic and creative positioning of Diario As, we launched the campaign "Deporte, te amo" ("Sport, I love you"), the result of several months of joint work between the client's teams and our agency.
