Ibercaja. “The Deterrents”
The action is based on a social reality: the population is divided between those who defend home ownership and those who think that renting is a better option. Each of the two sides has arguments that it considers irrefutable.
Pibank. Mortgage campaign
'Better and Easier', a Pibank campaign that perfectly sums up Pibank's strategy of launching simple products.
Pibank Launch Campaign
In September 2018 we were able to see the launch campaign of Pibank, the new direct bank of the Pichincha Group, with three TV spots, culminating a strategic branding process developed by the agency with the management team of the new bank over several months, and implemented in both banking operations and all communication.
LeLynx. Soyez MaLynx, Soyez LeLynx
The strategic and creative work done for different brands of the group and the good results achieved were key for them to trust us once again.
“Qualitas Auto, I Trust”
How to generate preference from day one? And most important of all, how to sell from day one... Brosnan, Pierce Brosnan.
El País. Icon
"You are many men, they are all in ICON" is the concept around which this campaign revolved, featuring a fictitious casting, orchestrated by actress Cristina Plazas.