Pibank Launch Campaign
The new mortgage campaign for Pibank was developed in the summer, taking advantage of the current soccer transfer market.
ICEX. Foods & Wines from Spain. Spain in Colors.
The idea was to impact IG's target user with a new colorful content proposal and with content closely linked to their interests.
Ibercaja. “The Deterrents”
The action is based on a social reality: the population is divided between those who defend home ownership and those who think that renting is a better option. Each of the two sides has arguments that it considers irrefutable.
HBO – Westworld. Discover a world without limits
Under the claim 'Discover a world without limits', the campaign plays with a duality: there are no territorial limits, but there are also no internal limits for everyone.
Pibank Launch Campaign
In September 2018 we were able to see the launch campaign of Pibank, the new direct bank of the Pichincha Group, with three TV spots, culminating a strategic branding process developed by the agency with the management team of the new bank over several months, and implemented in both banking operations and all communication.
