The importance of being Earnest

The importance of being Earnest

PUBLICATION DATE 7 July, 2022 WRITTEN BY: Óscar Cordero An article by Carlos Sanz de Andino originally written for Anuncios magazine. I didn’t know who Ernest Shackleton was, like most of us, until Pablo named his agency after him. I later learned that he had...
Go West

Go West

PUBLICATION DATE 17 March, 2022 WRITTEN BY: Carlos Sanz de Andino Go West. A column by Carlos Sanz de Andino for Anuncios. Go west, young man. In 1865, Editor Horace Greely published the famous call to action for all Americans to colonise their west coast. And off...
Spoilers for Understanding Generation Z

Spoilers for Understanding Generation Z

This January, Darwin & Verne and the generational consulting firm Mazinn presented “Spoilers for Understanding Generation Z in 2022”, the first trend study co-created with over 200 young people from the Z community, taking into account what they say...
I refuse to choose

I refuse to choose

PUBLICATION DATE 1 March, 2022 WRITTEN BY: Iago Álvarez I was very amused by a tweet the other day. It was accompanied by a photo of the Callejón de San Ginés which, if you know Madrid, you will recognise by its famous century-old chocolate and churro spot, and by the...