by Carlos Sanz de Andino | Mar 17, 2022 | Creativity
PUBLICATION DATE 1 March, 2022 WRITTEN BY: Iago Álvarez I was very amused by a tweet the other day. It was accompanied by a photo of the Callejón de San Ginés which, if you know Madrid, you will recognise by its famous century-old chocolate and churro spot, and by the...
by Darwin & Verne | Mar 9, 2022 | Creativity
This January, Darwin & Verne and the generational consulting firm Mazinn presented “Spoilers for Understanding Generation Z in 2022”, the first trend study co-created with over 200 young people from the Z community, taking into account what they say...
by Iago Álvarez | Mar 1, 2022 | Creativity
PUBLICATION DATE 1 March, 2022 WRITTEN BY: Iago Álvarez I was very amused by a tweet the other day. It was accompanied by a photo of the Callejón de San Ginés which, if you know Madrid, you will recognise by its famous century-old chocolate and churro spot, and by the...
by Oscar Cordero | Jan 10, 2022 | Creativity
PUBLICATION DATE 10 January, 2022 WRITTEN BY: Óscar Cordero What is the IOB or Internet of Behaviour? What is it for? The concept is easy to understand: to use the data generated by digital environments to influence people’s behaviour. It has been quite a few...
by Nacho Bazarra | Dec 13, 2021 | Creativity
The oldest of the Alpha generation have just received their first mobile phone (92% of Spanish children have one by the age of 11) and they are about to enter their much-feared secondary school. The youngest Alphas have just been born. Four babies, to be precise, by...
by oscar.moreno | Dec 11, 2021 | Creativity
PUBLICATION DATE 11 December, 2021 WRITTEN BY: Óscar Moreno That’s right, art directors are a dying breed. At least it’s hard to find them amongst the new generation, and those that are coming through think more about tools and trends than about the actual foundations...
