“Generación Z española y Moda en un mundo ‘fisital’[Spanish Gen-Z and Fashion in a phygital world]” is a study produced by Mazinn, our ecosystem’s consultancy firm expert in Generation-Z, and Zetalab, the consultancy firm from the Metric Salad technology group,...
Advertising has always gone in step with current affairs, society itself, and the evolution of humanity. Sometimes it breaks new ground, other times it reflects our concerns or our yearnings. Looking back, advertising functions as a sort of thermometer, like a weather...
PUBLICATION DATE 7 June, 2021 WRITTEN BY: Alberto Martinez Article originally written for ABC. Historically speaking the most successful brands have been, and continue to be, those that have a clear purpose. From Disney with its “Create happiness” as far...
