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The duality of brands or why Darwin and Verne are in your brand

The duality of brands or why Darwin and Verne are in your brand

by Nacho Huidobro | Oct 13, 2021 | Creativity

PUBLICATION DATE 13 October, 2021 WRITTEN BY: Nacho Huidobro Al and Laura Ries, in their book The Origin of Brands already establish similarities between brands, their birth, development, evolution and even death, with Charles Darwin’s theory of the evolution of...
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