Spoilers for Understanding Generation Z

Spoilers for Understanding Generation Z

This January, Darwin & Verne and the generational consulting firm Mazinn presented “Spoilers for Understanding Generation Z in 2022”, the first trend study co-created with over 200 young people from the Z community, taking into account what they say...
SCOPEN results 2020-2021

SCOPEN results 2020-2021

Desde 1978 Scopen presenta el estudio Agency Scope, una investigación con resultados bianuales donde se analizan las tendencias del sector publicitario, cómo son percibidas las agencias y las relaciones entre anunciantes y agencias. Los resultados presentados de la...
When Ratatouille and Parasites coincide

When Ratatouille and Parasites coincide

By Rodrigo Garcia, Darwin & Verne Department of Content. Food has never attracted the attention of the media, consumers, and social media users with such force and interest. A vital, daily and sometimes little valued aspect of consumers’ everyday lives has...