We are looking for entrepreneurial projects related to the world of marketing, communication, content and entertainment that are highly innovative and at an early stage of development. As part of our aim of making innovation intrinsic to our management model, at...
Discord, the free instant messaging service that Jason Citron launched in 2015 for the gamer community, is a great opportunity to connect with Generation Z. This is the result of the study ‘Spoilers to understand Generation Z in 2022’, promoted by Mazinn...
This January, Darwin & Verne and the generational consulting firm Mazinn presented “Spoilers for Understanding Generation Z in 2022”, the first trend study co-created with over 200 young people from the Z community, taking into account what they say...
PUBLICATION DATE 1 March, 2022 WRITTEN BY: Iago Álvarez I was very amused by a tweet the other day. It was accompanied by a photo of the Callejón de San Ginés which, if you know Madrid, you will recognise by its famous century-old chocolate and churro spot, and by the...
PUBLICATION DATE 10 January, 2022 WRITTEN BY: Óscar Cordero What is the IOB or Internet of Behaviour? What is it for? The concept is easy to understand: to use the data generated by digital environments to influence people’s behaviour. It has been quite a few...
