Benefits
Generation of additional business by attracting new advertisers who previously did not advertise on radio, and increasing the frequency of advertisers who were only advertising occasionally.
Cost reduction. The costs of generating spots are drastically reduced, which can result in a more affordable price for advertisers, or in a higher margin for the Radio.
Commercial fluency. Since an
on-air announcer communicates that it is possible to advertise in this way, it may take less than an hour for the spot to be generated, paid for and programmed by a client anywhere in Spain.
Agility. Small advertisers will now be able to make spots in real time, with instant information (offers, promotions, product availability, schedules...).
Scalability. The model is fully scalable, both within Spain and in Latin America, and eliminates bottlenecks caused by the limited capacity of recording studios and availability of voiceover artists.
